As animal lovers, we are committed to bringing you products that will maximize your pet’s quality and enjoyment of life. SPIKE vows to stay on top of whatever is happening in the pet world; as SPIKE himself would say, "we keep our eye on the ball." If you hear about a healthy new pet food, or a playtoy all the neighborhood dogs want, chances are good SPIKE will be behind it. That’s why every pet wants to be like SPIKE.